This flavorful example of feta cheese branding hails from Greece. Kakias is an Athens-based brand boasting lively packaging characterized by its black floral illustrations and its sky blue and white color scheme.
Designed by agency Radical Elements, the packaging concept was designed to be a reflection of the pure ingredients used in making the cheese. Emphasizing freshness with imagery of freshly harvested fruits, slices of cheese and other produce. Made from sheep and goat milk, the product comes in a plastic container and features detailed dietary and production information on one side.
An example of a brand using packaging to communicate a product's quality and freshness, this Radical Elements-designed feta cheese branding succeeds in enticing consumers who desire locally produced food products.
What Makes This Trend Stand Out
- Packaging as a Branding Tool
- Innovative packaging can successfully communicate a product's quality and freshness.
- Emphasizing Pure Ingredients
- The use of fresh, locally sourced ingredients can be a valuable selling point for food brands.
- Eye-catching Illustrations
- Unique and engaging illustrations on packaging can capture consumer attention and drive sales.
Sectors Adopting This
- Food and Beverage
- Opportunities exist to innovate food packaging and branding for locally sourced, high-quality ingredients.
- Graphic Design
- Innovation opportunities exist in designing engaging and memorable product packaging and labels.
- Advertising
- Branding and marketing agencies can help food companies differentiate their products through unique and eye-catching packaging design.
