The Flipz festive sharing packs have been announced by Pladis in a bid to help make the snacks even more applicable for consumers through the winter months as they spend increased time indoors. The snacks will come in Milk Chocolate and White Fudge flavor options, which will come in 160 gram serving sizes that are perfect for sharing with family and friends alike. The product will retail for just £2 a pack, while festively shaped pretzels will make the treats perfect for festive occasions or perhaps even as a stocking stuffer.
Head of McVitie's Commercial and Seasonal Brands at Pladis Jonathan Bull spoke on the new Flipz festive sharing packs saying, "Christmas provides us with an opportunity to boost sales across all sharing formats as sharing snacks are so instrumental to the season. We expect this to ring particularly true this year, as more households spend time at home over the festive period. We’ve increased the size of our classic Flipz bags, plus added a ‘More To Share’ flash to drive visibility and strengthen appeal among these shoppers. Furthermore, the addition of novel shapes and on-pack seasonal cues – which include speckles of snow and a snowman ‘i dot’ – will help draw shoppers’ attention at festive fixtures.”