JUS' Holiday Packaging Collection Embraces Seasonal Icons

JUS (Juice Up Saigon) recently launched its 'Juice Up Santa' campaign for the holiday season with festive juice packaging that prominently features popular Christmas icons.

For the holidays this year, JUS' juices in cheery shades of green and red have been packaged in small bottles that are adorned with imagery of evergreen trees, sleighs, baubles, Christmas confections and more. On top of this, the bottles were set up with hats and arranged in a series of themes to turn the fresh juice packages into playfully personified characters.

Although many brands rely on celebrities and influencer marketing, especially in Asia, JUS reports that it found success by letting the product speak for itself and inspire consumers in Vietnam to lead healthier lives.