The Festival International de la Photographie Culinaire ad campaign will whet people's appetite in more ways than one. Not only will it get viewers hungry for incredible street food, it will also have them craving photographic captures of such tasty meals. A celebration of both food and photography, the images concentrate on aerial shots as though suggesting that people will enjoy a heavenly experience at the festival.
Conceived and executed by Brazil-based ad agency Studio SC, the Festival International de la Photographie Culinaire ad campaign was creative and art directed by Ilson Igreja, who also wrote the copy. Ranging in different delectable foods, the images were colorfully shot by photorgrapher Sergio Coimbra and expertly retouched by Washington Borges and Claudio Di Bernardo.