LA it Down is a collaboration between photographer Lyn Averson and stylist Amanda Tan. Lyn was inspired by the landscapes to do a LA/Hollywood shoot. The styling of the shoot captures the modern Hollywood fashion to the vintage. It features classic landscapes of the Hollywood signs as well as palm trees to the open lands and driveways that makes it unique.
Choosing to do the shoot in a studio with the images projected on a screen instead of outdoors, the photographer hoped to bring across a softer, nostalgic vibe to the shoot. The lack of color of the environment compliments the old Hollywood vibe, as well as making the viewer focus solely on the model and the clothes.
What's Driving This Trend
- Projected Photography
- As indoor photography and projections become more popular, businesses can capitalize on creating unique settings for photoshoots, events, and advertisement.
- Nostalgic Styling
- Nostalgic and vintage styling continues to trend, providing opportunities for fashion and lifestyle companies to create collections and experiences that cater to this aesthetic.
- Modern Hollywood Fashion
- Combining modern fashion with elements of old Hollywood creates a unique style that can inspire fashion designers and photographers to collaborate on creative projects.
Who This Affects Most
- Fashion
- Fashion companies can utilize the nostalgic and modern Hollywood fashion trend to create unique collections and targeted marketing campaigns.
- Event Planning
- The trend of indoor photography and projections creates opportunities for event planning companies to create unique experiences and settings for photoshoots, weddings, and corporate events.
- Advertising
- Projected photography can be used in advertising campaigns in creative ways, allowing companies to showcase their products in unique and eye-catching settings.
