Nike and R/GA London launched the Fearless Virtual Race, a virtual running program that helps to create a sense of togetherness and keep runners' spirits high during difficult times. Over the last year, countless sporting events have been postponed or canceled and Nike is helping to keep runners engaged with its first virtual race hosted on the Nike Running Club app. Created to coincide with the Berlin Half, Milan Marathon and Paris Marathons, the program helps to inspire runners to keep moving.
The agency created a Run Club City video series to tell the stories of run club members, and keep app users motivated with pre-race packs, curated playlists, printable race numbers and more. R/GA London also collected resources on nutrition, sleep and recovery to support runners holistically.