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Functional Energy Refreshments

The Füd Natural Energy Drinks Come in Two Flavor Options

— March 28, 2020 — Marketing
Many energy drinks on the market are focused on increasing energy levels alone, which is something the relaunched Füd natural energy drinks aim to help change with a range of new refreshments.

The drinks come in two flavor options including Pineapple & Ginger and Berry & Coconut, which are both formulated with B-vitamins, natural caffeine and electrolytes. This will help to stimulate energy levels without the use of added sugars or sweetness and opts for real fruit juices in the mix to offer a burst of fresh flavor.

The relaunched Füd natural energy drinks were explained further by Co-Founder Udeh Gould who said, "With our relaunch, we’re aiming to bring health-conscious women into a category where they are generally ignored or objectified. Not only that, so many energy drinks on the market are packed with artificial ingredients, preservatives and added sugar, so we’re pleased to be offering an alternative that provides a natural and hydrating boost to your energy levels, brain power and muscle function.”
Trend Themes
1. Natural Energy Drinks - Explore the potential for creating a range of natural energy drinks that incorporate real fruit and natural caffeine to offer health-conscious customers an alternative that provides a natural and hydrating boost to their energy levels, brain power, and muscle function.
2. Electrolyte-infused Beverages - Consider developing drinks that include electrolytes, vitamins, and real fruit juice to help boost energy levels and overall health without the use of artificial ingredients or added sugars.
3. Functional Beverages for Women - Discover the opportunity to create a line of functional beverages targeting women that incorporate natural ingredients, added vitamins, and minerals that increase energy levels while providing health benefits.
Industry Implications
1. Beverage Industry - Füd's natural energy drink's relaunch provides an opportunity for companies in the beverage industry to create and market their own natural energy drinks that offer health-conscious customers an alternative to artificial energy drinks.
2. Health and Wellness Industry - The incorporation of natural ingredients and added vitamins and minerals in functional energy drinks provides an opportunity for retailers in the health and wellness industry to expand their product offerings and meet the growing demand for natural and healthy energy drinks.
3. E-commerce Industry - Online retailers in the e-commerce industry have an opportunity to provide a wider range of natural and healthy energy drink options, which can cater to the growing demand from health-conscious customers that prefer online shopping.
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