Low-Calorie Protein Yogurts

The Müllerlight Skyr Fat-Free Skyr Yogurt Has 14 Grams of Protein

The Müllerlight Skyr fat-free skyr yogurt is a new offering from the brand for the UK market that is focused on delivering exceptional taste and quality for those looking for an alternative to high-fat and calorie alternatives. The product has a zero-sugar recipe that comes in two flavor options including Strawberry & Acai and Salted Caramel, which contain 90kcal or less per pot. The yogurt also features a high-protein recipe that has 14 grams per serving.

Strategy and marketing Director at Müller Yogurt and Desserts Michael Inpong spoke on the new Müllerlight Skyr fat-free skyr yogurt saying, "We have had really positive feedback on our recent Müller Corner Icelandic Style Skyr launch, so we are confident in our taste-led approach. Müllerlight has had its challenges, but during a difficult period for the nation people looked for trusted and well-known brands, and ate more meals and snacks at home. We continued to heavily support our branded portfolio during this time and saw positive volume growth across our Müllerlight range. It is an iconic product within a competitive category, and with our first-class product innovation, capabilities and marketing campaigns, I’m confident that with this launch we can not only shake up, but grow the diet and low-fat yogurt market.”

Low-calorie Protein
Disruptive innovation opportunity: Develop low-calorie protein alternatives in other food and beverage products.
Fat-free Skyr Yogurt
Disruptive innovation opportunity: Create new flavors and packaging formats for fat-free skyr yogurt.
Zero-sugar Recipe
Disruptive innovation opportunity: Introduce zero-sugar recipes in other dairy or dessert products.

Who This Affects Most

Diet and Nutrition
Disruptive innovation opportunity: Innovate low-calorie, high-protein products for the diet and nutrition industry.
Food and Beverage
Disruptive innovation opportunity: Explore fat-free and low-sugar alternatives in the food and beverage industry.
Dairy
Disruptive innovation opportunity: Develop innovative dairy products with high protein and fewer calories.
SCORE
3.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 50%
Activity 35%
Freshness 9%