Fashion on a Rampage
References: attusapparel
Attus Apparel thinks that "manufactured" holes in clothing are so yesterday. Instead, they offer the alternative of getting holes in your shirt in a more realistic and dangerous way. They sell bullet-hole polo shirts made the old-fashioned way, with real bullets fired by the guys at Attus Apparel themselves. The shirts only come in red and they run a pretty hefty price tag of $100 each, but your shirt does come with a video "shooting session" that documents how your shirt achieved it's unique bullet holes. Bullet holes as fashion? Or just a bunch of delinquents with firearms? You decide.
Trend Themes
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Customized Distressed Fashion — Opportunity to create customized distressed fashion items by incorporating realistic bullet holes.
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Extreme Fashion Experiences — Opportunity to offer fashion experiences that include unique and adventurous elements, such as a shooting session.
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Authenticity and Edginess in Fashion — Opportunity to appeal to consumers seeking fashion items that embody edginess and authenticity, like bullet-hole shirts.
Industry Implications
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Fashion Retail — Disruptive innovation opportunity for fashion retailers to offer customized distressed fashion items with realistic bullet holes.
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Experience-based Retail — Disruptive innovation opportunity for experience-based retailers to incorporate adventurous elements, like shooting sessions, into fashion experiences.
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Streetwear — Disruptive innovation opportunity for streetwear brands to tap into the demand for authentic and edgy fashion items, such as bullet-hole shirts.
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