The Fashion's Night Out 2010 PSA has 14 of the world's most recognizable fashion faces. Shot throughout New York City, the PSA was produced to generate excitement and awareness about the upcoming Fashion's Night Out on September 10, 2010, where several stores stay open late and several fashionable parties happen. The t-shirts worn in the video are available for purchase and benefit the NYC AIDS Fund.
The Fashion's Night Out 2010 PSA will for sure successfully provide some buzz.
What's Driving This Trend
- Fashion's Night Out
- Opportunity for brands to leverage the popularity of Fashion's Night Out events to promote their products and generate buzz.
- PSA Advertising
- Disruptive innovation opportunity for brands to create compelling public service announcements featuring famous fashion faces that capture audience attention.
- Fashion Merchandise for a Cause
- Opportunity for brands to support charitable causes by selling merchandise, such as the t-shirts in the PSA video that benefit the NYC AIDS Fund.
Who This Affects Most
- Fashion Retail
- Fashion retailers can benefit from participating in Fashion's Night Out events to increase foot traffic and sales.
- Advertising
- Advertising agencies can explore new creative approaches in PSA advertising by featuring well-known fashion faces.
- Charitable Organizations
- Charitable organizations can collaborate with fashion brands to create merchandise that supports worthy causes like the NYC AIDS Fund.
