The The Claw Fashionbook #2 Geiko editorial has been produced with the help and insight of photographer Nicolas Geurin. Models Anne Lise Maulin and Maya Naylor were made to look much like geisha's in the production that is currently being featured by way of the high end publication.
Stylist Sonia Logerot pieced together these looks for the Geiko set. Structured coats, off-the-shoulder dresses and tie-up bandeau pieces were all deemed appropriate for both Maulin and Naylor.
One of the most memorable aspects of this photoshoot was the bold application of cosmetics. Make up artist Stephanie Jacquet incorporated thick swaths of face paint and thick eyebrows that made the series all the more striking and offbeat.
Key Themes Behind This Trend
- Asian Beauty Looks
- Opportunity for cosmetic companies to develop innovative products inspired by traditional Asian beauty looks.
- Geiko Editorial
- Potential for fashion brands to collaborate with photographers and stylists to create Geiko-inspired editorials for high-end publications.
- Bold Makeup
- Disruptive innovation opportunity for makeup artists to experiment with bold and unconventional cosmetics application techniques.
Where This Applies
- Cosmetics
- Cosmetic companies can capitalize on the trend of Asian beauty looks and create products tailored to this aesthetic.
- Fashion
- Fashion brands can tap into the Geiko editorial trend and collaborate with stylists and photographers to create unique and captivating fashion editorials.
- Makeup Artistry
- Makeup artists have the opportunity to push boundaries with bold makeup techniques and create captivating and unconventional looks.
