Fashion designers have often used cities like NYC, London, Milan and Paris as their muse. Think about it: what would Sex and the City be without New York or A Moveable Feast without Paris?
Created by search and comparison website ShopAlike, 'The Big Four' project ventures deep into imagery from these cities to capture and define their enchanting impression and vibe. Its version of New York is filled with concrete walls, hip-pop stars and pink poodles and Paris is all juicy peek-a-boo, macarons and Chanel.
The collages were made to resemble textures which are typically associated with the cities and their respective fashion identities. Tartan and fishnet tights, for instance, evoke images of London’s punk heyday; while concrete set the stage for New York’s roughed-up-but-fierce urban sophistication. As a homage to the most iconic Fashion Week moments in history, 20 references to these moments have also been hidden within the collages.
Key Themes Behind This Trend
- Fashionable City Collages
- Opportunity for fashion brands to incorporate the essence and vibe of popular cities in their designs.
- 'the Big Four' Project
- Potential for search and comparison websites to create immersive experiences by curating city-specific imagery.
- Hidden Fashion Week References
- Chance for fashion enthusiasts to discover and celebrate iconic Fashion Week moments through hidden references.
Where This Applies
- Fashion Design
- Fashion designers can use elements from popular cities to inspire their collections and capture the essence of urban sophistication.
- E-commerce and Comparison Websites
- Opportunity for search and comparison websites, like ShopAlike, to create interactive projects that showcase the character and fashion identities of different cities.
- Fashion Events and Media
- Fashion Week organizers and media outlets can leverage hidden references in collages to engage and excite their audience.
