The Fashion Kaleidoscope application has been launched in association with Apple and Inporia Incorporated. The free smartphone tool lets users peruse the world's daily street style statements, bringing ensembles from Berlin, Paris and L.A. to handheld screens.
While street style blogs have captivated posh audiences, evinced by the niche's fast paced growth on sites like Pinterest, the craze's e-commerce element has developed at a slower pace.
By contrast, this downloadable app allows users to purchase the apparel worn by some of the top fashionistas. Neighboring store recommendations make the shopping concept quite accessible, and with a variety of options and prices listed, a popular mix-and-match concept will take shape. Links to Facebook and Twitter are also provided, accommodating the online sharing and spread of favored looks.