When it comes to style, Erin Fox loves fashion films that showcase the best in top designs. In her latest interview with Trend Hunter, she discusses the 2012 Prada menswear collection featured in the short video 'Stuck.'
The film features a stranded man, who struggles endlessly to get off what appears to be an abandoned island. Instead of wearing mundane clothes, however, the man is outfitted in the latest looks from Prada. Each time he rests on the sand it's hard not to flinch at the thought of dirtying such fine-tailored clothing.
Other than fashion films, Erin Fox also discusses what she wanted to be when she grew up (a MuchMusic VJ), as well as her general inspiration. She defines cool as being a gut instinct, and not anything that can be categorized.
Key Themes Behind This Trend
- Fashion Film Marketing
- The trend of creating short films around fashion shows allows fashion brands to market themselves innovatively.
- Luxury Fashion Marketing
- The trend of creating films that showcase the exclusivity of luxury fashion lines allows luxury retail brands to target their customer base more effectively.
- Sustainable Fashion Marketing
- The trend of creating films that highlight sustainability practices incorporated in fashion allows fashion brands to target the eco-conscious consumer base and promote environmentalism.
Where This Applies
- Fashion Retail
- Fashion retailers can invest in creating fashion films as a means of marketing their seasonal/line collections innovatively and directly to their customer base.
- Luxury Retail
- Luxury fashion lines can leverage the trend of fashion films to showcase their exclusivity and brand value in the market.
- Sustainable Fashion
- Sustainable clothing brands can leverage the trend of fashion films to highlight their eco-friendliness and promote sustainable fashion practices.
