This is a new campaign, launched in Dubai on March 31st, for the Coca-Cola Company brand Fanta. Dubai Mall was transformed with a 3D Fanta projection that was deemed the 'Fanta Chase.'
The Middle East has seen several light shows in recent months; however, this 3D mapping technology manipulating the building architecture was exceptionally received. The regional launch of this campaign is part of a global rollout of the â€œMore Fanta, Less Seriousâ€ approach which aims to make the brand fun and attractive to the teen market across 190 countries.
The regional 3D Fanta campaign also heavily focuses across digital platforms and features a Facebook game where you can be one of Fanta characters and win prizes.