Google Play's 'Designed For Families' Features Family-Friendly Apps
Alyson Wyers — April 15, 2015 — Tech
References: developer.android & techcrunch
Even though the existence of fun for the whole family is a myth, Google Play is trying with their new developer program showcasing family-friendly apps. Designed For Families lets app publishers to go under an extra review to have their apps deemed family-appropriate.
The Google Play app marketplace already holds high quality, child-targeted content by developers like PBS Kids, Tynker and Crayola that is age-appropriate and both educating and entertaining. But currently these family-friendly apps are mixed in with everything else. This pre-approved designation helps parents kind the kind of apps they feel are most suitable for their children to use and play with.
While this added step in the recently implemented review process could slow things down for developers, consumers will benefit from this move.
The Google Play app marketplace already holds high quality, child-targeted content by developers like PBS Kids, Tynker and Crayola that is age-appropriate and both educating and entertaining. But currently these family-friendly apps are mixed in with everything else. This pre-approved designation helps parents kind the kind of apps they feel are most suitable for their children to use and play with.
While this added step in the recently implemented review process could slow things down for developers, consumers will benefit from this move.
Trend Themes
1. Age-appropriate App Designation - The 'Designed For Families' program by Google Play highlights family-friendly apps, creating an opportunity for developers to cater to a specific audience.
2. Child-targeted Content - The inclusion of high-quality, educational, and entertaining apps in Google Play's family section presents an opportunity for developers to create engaging experiences for children.
3. Parental Control and Selection - The option for parents to easily find and select apps deemed suitable for their children provides an opportunity for developers to create apps that prioritize child safety and suitability.
Industry Implications
1. App Development - App developers can take advantage of the 'Designed For Families' program by Google Play to create and market apps specifically tailored for family audiences.
2. Children's Entertainment - Companies operating in the children's entertainment industry can leverage the age-appropriate app designation to showcase their products and reach a wider audience.
3. Parental Control Tools - Developers of parental control tools and software can partner with Google Play's family section to offer comprehensive solutions for parents looking to regulate their children's app usage.
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