Recently, the lookbook for the 2017 Fall/Winter Prada collection was released, which spotlights models Quintin Van Konkelenberg, Adam Osborne, Aiden Andrews, Clement Chabernaud, Kerkko Sariola, and Kaissan Ibrahima.
Each is shown in a full body shot, as well as in a portrait shot that's filtered in black and white. Due to this, the shots maintain a vintage aesthetic, which speaks to the timelessness of many of the pieces that are a part of the Fall/Winter Prada campaign.
Willy Vanderperre was behind the lens of the shoot, which is instantly evident to his fans as the campaign's images feature the highly modern and emotive style that he's so well-known for. The collection, dubbed 'Nonconformists,' is currently available in stores and online.
Key Themes Behind This Trend
- Vintage Aesthetic
- Exploring the use of vintage aesthetics in fashion campaigns could create new opportunities for brands to connect with nostalgic consumers.
- Portraiture Photography
- Incorporating portrait shots, filtered in black and white, into fashion campaigns can add a timeless and artistic element, attracting attention from photography enthusiasts.
- Modern Emotive Style
- Embracing a highly modern and emotive style in fashion campaigns can help brands showcase their unique identity and create a deeper emotional connection with their target audience.
Where This Applies
- Fashion
- This trend in portrait-paired couture showcases opportunities for fashion brands to experiment and innovate with new visual concepts in their campaigns.
- Photography
- The use of portrait shots in fashion campaigns highlights the potential for photographers to explore and specialize in this artistic approach.
- Marketing and Advertising
- Brands can leverage the trend of incorporating vintage aesthetics and modern emotive styles in their campaigns to stand out, appeal to their target audience, and create a memorable brand image.
