As an artistic response to their “favorite worst feedback,” graphic designers Mark Shanley and Paddy Treacy produced this collection of fake ads. The cheeky and often ironic original pieces are images based on comments their work has received by clients over the years. Boggled, or at the very least amused by such comments, they decided to comment on a struggle faced by many commercial artists.
Favorites include “We want it to look like this, but don’t copy it, just make it different enough but keep it the same.” And “The target audience is males and females aged zero and up.”
With these kind of confusing, absurd comments as the basis for their responsive pieces, Shanley and Treacy make their points well. What’s critical in these fake ads is their ability to take slight jabs without appearing bitter or jaded; the result is a few good chuckles and head shakes.