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Eye Contact-Focused Video Calling

A New FaceTime Feature Makes Conversations Feel More Authentic

— July 3, 2019 — Tech
A new update has revealed a FaceTime feature that encourages eye contact. The feature is a result of Apple running its beta program before it releases its new operating system. It was then apparent through the beta program that the FaceTime app will get some improvements. However, the feature is only in the iOS 13 beta version and the company has not indicated whether it will be in the final release of the operating system.

Specifically, the FaceTime feature will make it look like users are making eye contact, even when they are not. This will encourage eye contact during a conversation which will make it feel more like a face to face interaction. The feature was needed as a reminder for users to look at the camera when making a video call.


Image Credit: Apple
Trend Themes
1. Eye Contact-focused Video Calling - Disruptive innovation opportunity: Develop video communication platforms that prioritize eye contact to enhance authenticity and engagement.
2. Improved Facetime Experience - Disruptive innovation opportunity: Create features that mimic eye contact in video calling to facilitate more natural and immersive conversations.
3. Enhancing Remote Interaction - Disruptive innovation opportunity: Design technologies that bridge the gap between face-to-face interactions and video calls to create a more intimate and connected remote communication experience.
Industry Implications
1. Communication Technology - Disruptive innovation opportunity: Integrate eye contact-focused features into video call platforms for industries such as remote work, teleconferencing, and customer service.
2. Mobile Devices - Disruptive innovation opportunity: Develop mobile devices and operating systems with built-in eye contact features to enhance user experience in video communication.
3. Digital Media - Disruptive innovation opportunity: Create digital media platforms that optimize eye contact in video content to foster more engaging and authentic communication.
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