Many businesses are utilizing social media to connect with its consumers, but in a Facebook vs Twitter race, which one proves to be more effective?
While it seems as if Facebook gained the upper hand in the beginning, the Facebook vs Twitter infographic explains that social media users may be suffering from a "Facebook fatigue," with its growth slowing down and disappointing IPO results. While 51% of the surveyed reported to be more likely to make a purchase after Liking a brand, 64% responded likewise after following a brand on Twitter, giving the flying bird a heavy boost in the race. While Facebook has gained a reputation for connecting on a more personal level, Twitter has become widely known as one of the fastest sources for discovering and obtaining information, marking it as the winner of the social media PR battle.
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