Diageo is now using a new Facebook chat bot to help consumers find their perfect single malt drink with a quick Messenger chat.
The Whisky Matcher asks Facebook users a series of questions based on their flavor preferences, personality and knowledge about whisky to determine the best possible whisky for them. For instance, someone who is interested in a rich peated whiskey, they may find themselves matched with a Talisker 10, while it may be suggested for a more novice drinker to try Glenkinchie 12 Year Old.
For those interested, the Whisky Matcher can be found on The Friends of the Classic Malts Facebook page. Since the brand believes there's a drink for everyone, this technology makes it incredibly easy to discover suggestions in real-time.