Different types of brick-and-mortar shops are in the process of being continually reinvented to better meet the needs of the modern consumer—but innovation is simply not addressed with some shops, including craft and fabric stores. To set itself apart in this regard, Jo-Ann Fabrics recently refreshed its name and store design, introducing consumers to a completely new experience with 'Joann,' which emphasizes that the store has the potential to satisfy a variety of non-fabric needs as well. In new stores, consumers can visit different sections like 'Knit It' and the 'Bloom Room' for faux flower products.
Joann also acquired Creativebug, which is touted as a "Netflix for DIY" that will help customers learn from classes and tutorials. A new app and technology has also been integrated into the new experience, giving customers the chance to easily share ideas, finished products, browse for inspiration and access discounts.