Byredo has launched its new ‘Eyes Closed’ fragrance, an offering inspired by the work of British photographer Alasdair McLellan. The fragrance, which is described as one that “configures a world where love eclipses all difference and division,” focuses on the McLellan’s famous ‘The Perfect Kiss’ photograph. The scent itself boasts notes of candied spices like cinnamon and cardamom, while hints of carrot, ginger, and orris butter bring the fragrance back down to earth. The scent ends on a blend of patchouli and papyrus.
“Distance and separation have been a recurring theme in recent years and I wanted to capture a scent that makes up for this fragmentation, said Ben Gorhan, founder and creative director of Byredo. “Moving away from screens that mimic closeness, we could be more in tune with each other if we simply close our eyes and shut out the physical world.”
Image Credit: Byredo
Why This Trend Is Growing
- Romantic Fragrances
- Manufacturers can explore creating fragrances that evoke emotions and create a romantic atmosphere around those who use them.
- Spice-infused Fragrances
- There is potential to create unique and exotic fragrances by experimenting with the inclusion of spices in perfume manufacturing.
- Fragrances Inspired by Art
- The use of art as inspiration for perfumes can create unique scents that appeal to those interested in both art and fragrances.
Industries Being Reshaped
- Perfumes and Fragrances
- Manufacturers can explore the creation of unique and exotic fragrances to cater to those interested in distinctive scents.
- Photography
- This example shows that there is potential to use photographs and other forms of art as inspiration for various products.
- Fashion and Beauty
- The fashion and beauty industry can leverage the trend of romantic and art-inspired fragrances to attract niche consumers interested in unique and sentimental products.
