The launch of Patrón Tequila's Extra Añejo is a particularly notable one because it marks the first new addition to the brand's core range of tequilas in 25 years. Extra Añejo is a golden tequila aged in oak barrels for three times the longer amount of regular Añejo tequilas. The result is a tequila that is light and fruity in taste, with notes of agave, honey and vanilla.
On the product page for Extra Añejo on Patrón Tequila's website, Internet users have the chance to chat with the brand's 'Bot-Tender' to get inspired by the many cocktails they may create.
Those who follow Patrón Tequila's releases will have seen the name Extra Añejo before—in the past, the company released a limited-edition Extra Añejo that was aged for seven years. Although those bottles were sold at about $300, the new Extra Añejo that is aged for three years is now being sold for $90.