Mercedes-Benz is furthering its luxury image with the unveiling of the Exclusive Edition S-Class Coupe and Cabriolet. The German automaker has unveiled these exclusive vehicles at the 2018 Geneva Motor Show and has announced that the sale of the vehicles will start at the beginning of April 2018. The Exclusive Edition S-Class comes in either aragonite silver or rubellite red paint finishes, with the soft-top Cabriolet available in dark red or beige. The 19-inch alloy wheels will come in either aragonite silver or himalaya grey with thulium silver.
The interior of the Exclusive Edition S-Class will feature Asian hardwood, nappa leather seats, front and rear center armrests, and diamond-shaped perforated seat upholstery. Each model will also feature a LED Intelligent Light System with Swarovski crystals and special floor mats trimmed in either titian red or porcelain. Mercedes-Benz has yet to announce pricing for the Exclusive Edition S-Class, but it is expected to be considerably more than the standard 2017 Cabriolet.
Image Credit: Daimler AG
Key Themes Behind This Trend
- Luxury Automotive Exclusivity
- The trend towards special and tailored luxury automotive models is increasing business opportunities for brands to create exclusive versions of their popular, luxury models.
- High-end Materials Integration
- The use of rare Asian hardwoods and Swarovski crystals in luxury interior designs presents a disruptive innovation opportunity for materials companies to produce bespoke or exclusive designs.
- Personalized Features and Styling
- Creating personalized vehicle features and styling options offers automotive brands the chance to differentiate from the competition and create unique, higher value models for loyal customers.
Where This Applies
- Automotive Industry
- Auto manufacturers can capitalize on the increasing demand for special and exclusive models by creating limited edition versions of popular, luxury models.
- Materials Industry
- High-end materials companies can take advantage of the trend towards luxury exclusivity by creating bespoke or exclusive designs for luxury automotive interiors.
- Retail Industry
- Car dealers and automotive retailers can offer exclusive models with tailored features and styling options to differentiate from competitors and maintain highly loyal customer bases.
