Everything by Lernert & Sander is the latest perfume to be unveiled this year. Intriguingly, it does not come with a celebrity name in tow, although it could very well be attached to 1,400 different stars. That is because it was created using every single perfume created in 2012. Amsterdam-based artists Lernert Engelberts and Sander Plug combined them into one big pot like a savoury soup.
1,400 perfume samples were used to concoct Everything by Lernert & Sander. Filling a 1.5-liter bottle cleverly hand-blown to look like one giant sample, the perfume is currently being showcased at Colette in Paris, France. Visitors will have the rare chance to try the scent. Of course, they should be warned it might not be pleasant.
What Makes This Trend Stand Out
- Multi-fragrance Perfumes
- The trend of combining multiple fragrances into one perfume opens up opportunities to create unique scents and cater to diverse consumer preferences.
- Artistic Collaboration in Perfume Creation
- The collaboration between artists and perfumers presents disruptive innovation opportunities for creating perfumes that challenge traditional concepts and push creative boundaries.
- Sustainable Perfume Production
- Using existing perfume samples to create new perfumes promotes sustainability in the fragrance industry, encouraging the recycling and repurposing of perfume ingredients.
Sectors Adopting This
- Perfume and Fragrance
- The perfume industry can explore the trend of multi-fragrance perfumes and collaborate with artists to create unique and captivating scents.
- Art and Design
- Artists and designers can collaborate with perfumers to create innovative scent experiences, blurring the line between art and fragrance.
- Sustainability and Recycling
- The sustainability sector can embrace the use of recycled perfume samples to promote environmental consciousness and reduce waste in the fragrance industry.
