In less than one minute, the social entrepreneur organization Ashoka, has communicated their vision to the world with their latest animation video called 'Everyone a Changemaker,' created by their team of summer interns.
Much like 'Everyone a Changemaker' shows in Ashoka's simple YouTube video, social change can start with one person. Together, with societal support, we can counter our current malaise and apathy to drive widespread change in our communities.
Implications - The proliferation of YouTube has made it become a viable distribution platform of new media. Corporations looking to disseminate information about themselves may find it extremely cost-effective to simply utilize Youtube rather than playing major media outlets for air time.