Monochromatic Tousled Hair Series

The Eurowoman La Boheme Editorial Features a Rougher Aesthetic

Photo shoots usually try to make their models like as perfect as possible, but the Eurowoman La Boheme editorial is all about getting down and dirty.

Shot by photographer Honer Akrawi, the series features Russian model Masha Novoselova in a hair tousled shoot surrounded by nothing but a bleak black and brown background. Masha wears pieces from labels like Ralph Lauren and Gucci. Styled by Nanna Flachs, most of the ensembles in the Eurowoman La Boheme shoot are monochromatic, including a denim short and button-up top combo washed in a deep shade of red and a wide pant with a low-back top both printed in snakeskin. While the editorial is dark, the cover of the magazine is a stark contrast with its soft and airy aesthetic.

Ditch the perfectly coiffed editorials and take a look at the Eurowoman La Boheme photo shoot instead for something much more real.

Monochromatic Fashion
Opportunity to disrupt the fashion industry by embracing monochromatic ensembles and unconventional styling.
Tousled Hair
Chance to innovate the beauty industry by promoting the natural and tousled hair look.
Rough Aesthetics
Potential for disruptive innovation in the photography industry by exploring a rough and gritty aesthetic.

Where This Applies

Fashion
Opportunity for fashion brands to experiment with monochromatic styles and unconventional ensembles.
Beauty
Chance for hair care brands to market products that enhance natural and tousled hairstyles.
Photography
Potential for photographers to redefine beauty standards by embracing rough and gritty aesthetics.
SCORE
5.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 80%
Activity 61%
Freshness 8%