In order to educate young users of Tinder in the UK ahead of the EU referendum, Bite the Ballot teamed up with the dating app.
Members of the UK will be called to vote on whether or not the country should leave the European Union, or as it is being called, make a British exit, or "Brexit." Using Tinder's swipe interface, young users are able to engage in a test to reveal both facts and fictional information that surrounds the role of the UK in the EU.
Like this stunt ahead of the European Union referendum, a similar initiative called 'Swipe the Vote' has been put in place for US voters on Tinder who want to learn about pressing issues affecting the country and the 2016 presidential candidates.
Swipe-Based Political Campaigns
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Sound-Specific Music Platforms
Group Hang Matchmaking Apps
Dating App Parent Controls
Snapshot Travel Incentives