The Etro Spring/Summer 2014 campaign displays a highly illuminated set. Photographer Mario Testino took snapshots of models Joséphine Le Tutour, Kendra Spears and Kremi Otashliyska as light poured through thin fabrics, drawing attention to the collection and to the brand's creative direction.
Showcased by way of the beams of light is the current collection of Etro apparel. Much like the beaming background is its assortment of electric yellow and blue patterned dresses, red and pink paisley print one piece suits and all white denim.
No matter the items one takes to in this Etro line, what remains present throughout the series is its display of ornamental design. Swirling shapes are the rule, making for a daring series.
Why This Trend Is Growing
- Illuminated Fashion Campaigns
- Fashion campaigns with highly illuminated sets using light to draw attention to the collection and brand's creative direction.
- Ornamental Design
- Fashion lines with ornamental designs featuring swirling shapes for a daring and bold appeal.
- Light as a Fashion Element
- Incorporating light as an integral element in fashion design to highlight pattern, texture, and color.
Industries Being Reshaped
- Fashion and Apparel Industry
- Fashion brands and apparel companies can utilize illuminated fashion campaigns and ornamental designs to promote their collections.
- Lighting Industry
- Professional lighting companies can partner with fashion brands and apparel companies to design and execute highly illuminated sets for fashion campaigns.
- Media and Advertising Industry
- Media and advertising companies can use illuminated fashion campaigns and innovative use of lighting elements to create visually stunning ads for clients in the fashion industry.
