Ethical Bean, as its name suggests, is a coffee brand dedicated to fairtrade, responsibility, community, and quality. The brand was launched in 2003 by cofounders Lloyd and Kim who were inspired by learning about the coffee industry, especially the "large gap between the premium price for coffee at home, and the less than desirable reality of the coffee industry."
Ethical Beans only uses 100% Fairtrade Certified and Organic beans and provides a fair wage to the farmers who produce the coffee. To ensure transparency, the brand launched an app that can be used in conjunction with a unique QR code on the back of all packaging so users can trace the journey of their coffee beans "from crop to cup."
Image Credit: Ethical Bean
What Makes This Trend Stand Out
- Fairtrade Certification
- Expanding use of fairtrade certification across various industries to promote ethical sourcing and fair wages.
- Transparency Apps
- Increasing adoption of mobile apps that enable consumers to trace the journey of a product for greater transparency.
- Sustainable Agriculture
- Growing focus on organic and sustainable farming practices in coffee and other agricultural industries.
Sectors Adopting This
- Coffee Industry
- Opportunity to disrupt the traditional coffee industry by adopting fairtrade practices and promoting transparency through traceability apps.
- Food and Beverage Industry
- Potential for disruptive innovation in the food and beverage industry by emphasizing fairtrade certifications and sustainability in sourcing.
- Mobile App Development
- Rise in demand for mobile app development services to create innovative traceability and supply chain transparency apps across various industries.
