The Erysta Erythritol sweetener has been launched by Ingredion EMEA as its first polyol sweetener that's formulated to help brands keep up with the demands of health-conscious consumers. The sweetener is positioned as a great alternative to sugar that can be used to add sweetness to several products including beverages, baked goods, ice creams, chocolates, desserts and much more. The versatile profile of the sweetener meets the demands of manufacturers and consumers alike seeking out healthy alternatives to sweetening up products.
Regional Growth Platform Leader Marketing at Ingredion EMEA Rodolfo Garza spoke on the Erysta Erythritol sweetener saying, "Increasingly health-conscious shoppers are paying close attention to the sugar and calorie content of their favorite foods. But consumers want it all – the guilt-free indulgence of lower-sugar, lower-calorie alternatives. European consumers in particular seek pleasure and health in equal measure, but the challenge for manufacturers is delivering the same functional properties in a product when sugar is removed. Erysta Erythritol delivers around 70% sweetness compared to sugar, delivering functional and textural properties such as bulking, ease of processing and mouthfeel enhancement when replacing sugar in formulations.”