Revolving Viewing Decks

The Ericsson Globe SkyView is Essentially a Giant Ferris Wheel

There’s something about heights and transparent observation decks that give me the heebie-jeebies, but the Ericsson Globe SkyView's new addition has me changing my mind. The SkyView is an orb that climbs along the side of the Ericsson Globe to give a terrifying but mind-blowing view of Stockholm.

The Ericsson Globe SkyView orb holds up to 16 passengers and a trip up takes about three minutes, whereas a round trip takes 20 minutes. The SkyView “scale the Globe on rails operating based on ski-lift technology” and the best part is that the orbs are made out of glass.

Revolving Viewing Decks
Disruptive innovation opportunity: Develop a mobile app that provides augmented reality information and interactive experiences for users while they are on the revolving viewing deck.
Transparent Observation
Disruptive innovation opportunity: Create a new type of transparent material that enhances the visibility and safety features of observation decks, attracting more visitors.
Orb-based Attractions
Disruptive innovation opportunity: Design and construct orb-shaped attractions that can be implemented in various locations, such as amusement parks or natural landmarks, providing unique viewing experiences.

Where This Applies

Tourism
Disruptive innovation opportunity: Integrate virtual reality technology into tourism experiences, allowing tourists to visit popular attractions around the world from the comfort of their homes.
Architecture and Construction
Disruptive innovation opportunity: Develop sustainable and self-sufficient observation deck designs that incorporate renewable energy sources, minimizing environmental impact.
Transportation
Disruptive innovation opportunity: Combine the concept of a revolving viewing deck with a high-speed train system to provide passengers with breathtaking views during their journey.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 18%
Activity 20%
Freshness 8%

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