The ‘Enough of Sweetness’ Posters Promote Bakeries
Andrew Robertson — June 15, 2012 — Marketing
References: behance.net & ibelieveinadv
The new advertisement posters for the ‘Angles in My Kitchen’ bakery revolve around the notion of “enough of sweetness.” The bakery’s new sour lemon tarts were a huge success amongst customers both regular and new, so in the efforts of spreading the word, the bakery had a series of illustrations made depicting culturally recognized do-gooders turning over a new leaf.
Santa Claus rigging his gifts with mouse traps, elves trashing a shoe maker’s shop and Harry Potter turning on his own mentor are the illustrations used to endorse the “enough of sweetness” attitude. Sour is in and these characters are ushering the new age of lemon tart fueled energy by turning on all those who have exhausted their sweet nature.
Santa Claus rigging his gifts with mouse traps, elves trashing a shoe maker’s shop and Harry Potter turning on his own mentor are the illustrations used to endorse the “enough of sweetness” attitude. Sour is in and these characters are ushering the new age of lemon tart fueled energy by turning on all those who have exhausted their sweet nature.
Trend Themes
1. Sour Lemon Trend - Disruptive innovation opportunity: Develop and market new sour lemon-flavored products to meet the growing consumer demand for tart and tangy flavors.
2. Anti-sweetness Movement - Disruptive innovation opportunity: Create marketing campaigns and products that promote a shift away from traditional sweet flavors, targeting consumers who are seeking less sugary options.
3. Character Endorsements - Disruptive innovation opportunity: Collaborate with popular fictional characters to endorse products and create unique marketing campaigns that capture consumers' attention and generate buzz.
Industry Implications
1. Bakery Industry - Disruptive innovation opportunity: Incorporate sour lemon flavors into bakery offerings to attract new customers and cater to evolving taste preferences.
2. Food and Beverage Industry - Disruptive innovation opportunity: Develop and launch a line of sour lemon-infused beverages to tap into the growing demand for unique flavor combinations.
3. Marketing and Advertising Industry - Disruptive innovation opportunity: Offer creative and unconventional marketing strategies, such as using well-known fictional characters to promote products and engage consumers in a memorable way.
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