Caffeinated Minty Chewing Gums

Refresh's Sugar-Free Energy + Focus Gum Doesn't Just Freshen Breath

Refresh Energy sugar-free, plastic-free Energy + Focus Gum comes in classic varieties like Garden Mint and Peppermint that deliver a burst of flavor, freshen breath and support a smooth boost with natural caffeine from green coffee beans and L-theanine. Made with xylitol, a chicle gum base, stevia leaf extract for a touch of sweetness, a handful of other simple ingredients, and spirulina extract and fruit and vegetable juice for color, these functional chewing gums make it easy to refresh physically and mentally with a chew.

When it comes to energy, each piece of Energy + Focus Gum provides 40 milligrams of caffeine, which is roughly equivalent to half a cup of coffee, one shot of espresso, or comparable to the caffeine content of a typical cup of green or black tea.

Functional Chewing Gum
Everyday oral care formats are expanding into wellness delivery systems as consumers seek portable products that combine breath freshening with energy, focus, and mood support.
Clean Caffeine Delivery
Natural caffeine sources paired with calming nootropics reflect demand for smoother stimulation in formats that feel lighter and more controlled than traditional energy drinks.
Plastic-free Confectionery
Chicle-based gum and simplified ingredient lists signal a shift toward sustainable sweets that align indulgence, functionality, and environmental responsibility.

Industries Being Reshaped

Confectionery
Sugar-free, plant-based gum formulations create space for candy brands to compete in functional wellness while maintaining familiar taste and convenience cues.
Functional Beverages
Portable caffeinated alternatives place pressure on beverage makers by offering comparable energy benefits without liquid volume, refrigeration, or packaging bulk.
Oral Care
Breath-freshening products with added cognitive and energy benefits blur category boundaries, positioning oral care as a platform for daily performance enhancement.
SCORE
7.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 58%
Activity 58%
Freshness 98%