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Surreal Salty Snaps

Emma Phillips 'Salt' Photo Series Captures the Vast Australian Salt Mines

— May 15, 2014 — Art & Design
Australian photographer Emma Phillips, who is based in the city of Melbourne, captured the ironically unearthly landscapes that comprise the salt mines of Nullarbor Plain in Western Australia. Her photo series is aptly and simply titled 'Salt.'

Emma Phillips did not put a lot of planning or thought into the series. Rather, she decided to pursue it after randomly coming across the mine. She ended up capturing all her photographs in the matter of a couple of hours.

The landscapes captured in the photos are pure white, vast and seemingly never-ending. For this reason, all the non-salt elements of the photos -- the sky, tractors, trailers -- appear as though they were hand-painted onto a black-and-white landscape photo. This serves to reinforce the intense and striking visual appeal of an extremely bizarre and beautiful landscape.
Trend Themes
1. Unearthly Landscapes - There is an opportunity for photo and tourist industries to showcase unconventional and surreal locations as tourist destinations.
2. Spontaneous Creation - Industries can take advantage of randomness and spontaneity in creating something new and fresh which can easily evoke interest and curiosity.
3. Simplicity - Industries that pursue minimalist designs and concepts, especially when it comes to photography and art, can use this idea to create something aesthetically appealing yet simple.
Industry Implications
1. Photography - There is an opportunity for photographers to capture unconventional landscapes and showcase them as fine art or stock photos.
2. Tourism - Tourism industry can offer visits to unconventional locations as adventure tourism, especially to those who are seeking unique and unusual destinations.
3. Art and Design - Art and design industries can use the idea of minimalism and surreal landscapes to create products, visuals and designs that are aesthetically appealing yet simple in concept.
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