Emirates has launched a new inflight drinking option for premium economy passengers. The 'Chandon Vintage Brut 2016' is crafted using Strathbogie and King Valley grapes grown in Australia's Victorian Mountains. The wine features 50% Pinot Noir, 45% Chardonnay, and 5% Meunier, offering a taste of lime and green apple with every sip, followed by notes of hazelnut praline, biscuit, and fresh dough.
With Emirates upgrading a total of 120 A380 and B777 aircrafts, the drink is now offered on flights to locations such as New York JFK, San Francisco, London Heathrow, Sydney, Auckland, Christchurch, and Melbourne.
Vintage sparkling wines are crafted from grapes harvested in exceptional years with favorable growing conditions. As a result, they often exhibit superior quality, depth, and complexity compared to their non-vintage counterparts. The new menu offering provides consumers with a new and delicious beverage to occupy them during their flight.
Image Credit: Emirates
What's Driving This Trend
- Premium Inflight Beverages
- Offering high-quality and unique drink options can enhance the inflight experience for customers and set airlines apart from competitors.
- Vintage Wine Resurgence
- Embracing the popularity of vintage wines, particularly sparkling varieties, can attract customers looking for a higher level of sophistication and refinement in their beverage choices.
- Locally Sourced Ingredients
- Incorporating locally sourced and rare ingredients into products, such as the Australian grapes in Emirates' Chandon Vintage wine, can add an element of exclusivity and appeal to consumers.
Who This Affects Most
- Airline Industry
- Offering premium beverage options is a way for airlines to differentiate themselves and improve customer satisfaction, potentially leading to repeat customers and positive reviews.
- Wine Industry
- The demand for vintage wines, particularly sparkling varieties, presents an opportunity for winemakers to showcase their expertise and gain a foothold in the premium wine market.
- Local Agriculture Industry
- Partnering with local farmers to source high-quality and rare produce, like the grapes in Emirates' Chandon Vintage wine, can create new business opportunities and promote the region's agricultural offerings.
