Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,450 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,984 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,984 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,450 cutting edge ideas.

Surf Culture Captures

Elmo Hernandez Photography Showcases Wave Conquerers

— June 27, 2011 — World
The summer months have arrived and many people are scrambling to think up fun weekend activities like the surfing within Elmo Hernandez photography. Granted, this surfing may be ever-so-slightly advanced for the average weekend surfer, but it sure is something to work toward.

Elmo Hernandez photography captures bold surfer styles, beach captures and epic sea swells. This photographer merges the two loves in his life, surfing and photography, in order to capture breathtaking shots.

The website My Modern Metropolis quotes Elmo Hernandez's explanation of his passion, "What I try to catch in my pictures is the accurate moment when remarkable things are happening; not only a big wave, or a great surfer gliding but something that becomes recorded in my mind."

Implications - Businesses that can identify passions within their employees can help to ensure that their products are representative of drive and going for your dreams -- like Elmo Hernandez does with his photography.
Trend Themes
1. Surf Photography - Capturing the bold styles and epic sea swells of surfers through photography presents opportunities for businesses to innovate in capturing passion through product creation.
2. Adventure-driven Activities - As people seek out new and exciting activities, there are opportunities for businesses to create unique experiences that cater to their adventurous spirit.
3. Passion-focused Products - By tapping into the passions of their employees and customers, businesses can create products that represent a drive to pursue one's dreams and inspire others through unique artistic expression, as seen in Elmo Hernandez's surf photography.
Industry Implications
1. Photography - As more people seek to capture their passions through photography, businesses in the photography industry have an opportunity to develop innovative products and services that cater to these desires.
2. Sports and Adventure Travel - Businesses in the travel industry can tap into the growing trend of adventure-driven activities by offering unique travel experiences that cater to people's desire to push themselves out of their comfort zones.
3. Employee Empowerment - As companies seek to foster a sense of passion and drive among their employees, there are opportunities for businesses that offer team-building activities or personal development programs to create unique experiences that push employees to pursue their passions.
5.6
Score
Popularity
Activity
Freshness