As yet another contribution to the list of photoshopped photo controversies, this Elle January 2011 Aishwarya Rai cover may potentially cause the featured actress to sue.
With skin appearing a lot lighter than her natural hue on this cover, Rai was stated to be “furious” with this photo edit after reviewing the January 2011 issue of Elle Magazine. Hopefully, this controversial pic was merely the result of poor lighting and no real lightening was done during the editing process.
Why This Trend Is Growing
- Skin-lightening in Magazine Covers
- There is a need for photo editors to accurately represent the physical representation of a person in their work.
- Body Positivity Movement
- People are becoming more accepting of the natural features of people, including skin complexion.
- Diversity and Inclusivity in Media
- Media outlets should aim to showcase people of all skin colors and ethnicities to promote a more accepting society.
Industries Being Reshaped
- Cosmetics
- There is a market for cosmetics that cater to a diverse range of skin colors.
- Fashion
- Fashion brands that feature models of diverse backgrounds across their campaigns can attract a wider range of customers.
- Publishing
- Publishing companies can benefit from showing a diverse range of people in their magazines and can also promote accepting attitudes.
