Double covers for a monthly magazine are not unusual, providing buyers a choice in which cover they would most like to pick up, but the Elle China October 2011 issue stepped up its game and featured triple covers.
Fei Fei Sun, Liu Wen and Shu Pei are each featured on a separate cover of the October issue of the magazine. Sun is styled in a gorgeous cotton candy colored mini dress with floral embroidery, while Liu Wen is decked out in a stunning green velvet gown, matching chunky bracelet and bold red lips. Finally, Shu Pei appears in a sheer, sparkly top and fitted pencil skirt.
The Shu Pei cover is undoubtedly my favorite of the three. Check out the Elle China October 2011 covers and decide which one you love.
What's Driving This Trend
- Multiple Magazine Covers
- The trend of featuring multiple covers for a single magazine issue provides buyers with more choices and a desire for collectability.
- Diversity in Cover Models
- The emphasis on diversity in the fashion industry leads magazine publishers to feature models of different races and ethnicities, creating an opportunity for inclusivity and representation.
- Interactive Magazine Covers
- The integration of interactive elements into magazine covers catches readers' attention and provides a unique experience for the audience to engage with the content.
Who This Affects Most
- Fashion and Beauty
- The Fashion and Beauty industry can take advantage of the trend of featuring multiple covers for a single issue, featuring diverse models and designing interactive covers to enhance reader engagement.
- Publishing
- Publishers can benefit from the trend of featuring multiple covers for a single issue to increase sales and create a unique experience surrounding the magazine issue.
- Marketing
- Marketing agencies can incorporate the trend of featuring multiple covers for a single magazine issue and producing interactive content into their campaigns to generate increased engagement among target audiences.
