Muta Enjoys an Elegant Visual Language by the branding people
References: tbpmx & behance.net
Design identities are incredibly important and Muta is a brand that successfully leverages its elegant visual language to signify its dedication to quality and sophisticated style. Its offerings — handmade goods that feature 100% natural leather, are slick, luxurious and minimalist. As a result, the branding people — a Mexico City-based design studio, leverages the already established brand aesthetic to produce an identity that will surely make an impression.
The elegant visual language signifies “an exploration of traditions and technique of various indigenous cultures.” The main subject matter concerns transformation, a type of growth, getting from point a to point b. For the palette, the branding people tapped the tonalities of leather, the font provides a subtle contrast, while the overall language of visualization “reflects the dynamism and the change of state that the objects suffer.”
The elegant visual language signifies “an exploration of traditions and technique of various indigenous cultures.” The main subject matter concerns transformation, a type of growth, getting from point a to point b. For the palette, the branding people tapped the tonalities of leather, the font provides a subtle contrast, while the overall language of visualization “reflects the dynamism and the change of state that the objects suffer.”
Trend Themes
1. Transformation-focused Brands - Opportunity for brands to focus on transformation as a core value and incorporate visual language that reflects growth and change.
2. Elegant Visual Language - Potential for brands to leverage an elegant visual style to convey sophistication, quality, and a minimalist aesthetic.
3. Handmade Luxury Goods - Emerging market for handmade goods made from 100% natural leather, offering a slick and luxurious alternative to mass-produced products.
Industry Implications
1. Branding and Design - Opportunity for design studios to create impactful brand identities by leveraging elegant visual language and reflecting transformation and growth.
2. Fashion and Luxury - Growing demand for handmade luxury goods made from natural leather, presenting opportunities for brands to cater to consumers seeking quality and sophistication.
3. Artisan and Craftmanship - Rise in appreciation for handcrafted products, particularly those made with traditional techniques, opening up market potential for artisans and craftsmen.
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