Upright Walking Cycles

WBC's Electric Bicycles Are Operated with a Forward Walking Motion

The Walking Bicycle Club is a new range of electric bicycles that calls themselves "pedestrian," purely because of the way they are operated and not at all because they are ordinary. These unusual bicycles have a form that's like a scooter and motorized pedals that are operated with a natural walking motion. However, the cycles are made to reach speeds of up to 15mph, which is a nice boost.

The WBC came about as part of a collaboration between auto part maker Katayama Kogyo and well-respected designers like Shuwa Tei and Kenya Hara, which is probably what makes these unconventional cycles so pleasing to look at.

The $3,000 Walking Bicycle Club units will go up for sale in October and since Japan has classified them as ordinary bicycles and not electric ones, having a license to operate one is not required.

Pedestrian Electric Bicycles
WBC's forward walking motion electric bicycles provide a new way of transport that could disrupt the bicycle industry.
Scooter-like Form
The innovative design of the Walking Bicycle Club provides opportunities for disruption within the scooter industry.
Natural Walking Motion
The ability to operate the pedals with a natural walking motion could disrupt the design of traditional bicycles.

Industries Being Reshaped

Bicycle Industry
The Walking Bicycle Club presents an opportunity to disrupt the traditional bicycle industry.
Scooter Industry
The design of the WBC could disrupt the scooter industry with its unique form and innovative design.
Electric Vehicle Industry
The pedestrian classification of the WBC could spark innovation in the classification and regulations of electric vehicles.
SCORE
6.3 out of 10
GENDER
30% Men70% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 91%
Activity 89%
Freshness 8%

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