Antioxidant-rich, vitamin-packed elderberry has become a popular ingredient in immune-boosting products for its powerful anti-inflammatory and high-immunity properties and it's the star ingredient in the new Elderberry Smoothie from Nékter Juice Bar. The Elderberry Smoothie is made with a blend of all-natural ingredients that are packed with benefits, including Nékter’s signature and housemade milk alternative, elderberry powder, plus strawberries, blueberries, acerola and a hint of agave for sweetness.
Alongside the Elderberry Smoothie, Nékter Juice Bar is also introducing the Elderberry Fresh Shot with ginger and apple. These new beverages are being introduced at a time when people are looking for nourishing ways to support healthy immune system functions, especially moving into cold and flu season.
Image Credit: Nékter Juice Bar
What's Driving This Trend
- High-immunity Products
- There is a growing demand for high-immunity products with powerful anti-inflammatory and immune-boosting properties.
- Elderberry-based Beverages
- Elderberry is becoming a popular ingredient in immune-boosting products, presenting an opportunity for businesses to capitalize on its benefits.
- Natural Ingredients
- Consumers are increasingly seeking out all-natural ingredients known for their health benefits, creating an opportunity for businesses to offer such products.
Who This Affects Most
- Juice and Smoothie Bars
- Juice and smoothie bars may benefit from incorporating elderberry into their menu, as customers become more health-conscious and focus on immune-boosting ingredients.
- Functional Foods and Beverages
- Functional food and beverage companies can capitalize on the trend towards high-immunity products by incorporating elderberry and other natural ingredients into their formulations.
- Health and Wellness Retail
- Health and wellness retailers can tap into the trend of consumers seeking natural and high-immunity products by offering elderberry-based supplements and other products.
