Artist Chris Bourke and Tequila brand el Jimador teamed up to celebrate the Day of the Dead with the 50 Skulls Project.
For the project, Chris Bourke created 50 unique woodcut skulls. He covered the wood blocks in watercolor paint and gold leaf and created a series of whimsical, grinning skull prints. The prints will be given away as prizes in a series of contests and challenges orchestrated by el Jimador around Dia de Muertos, the Mexican holiday that commemorates the dead with food, drink, dancing and celebration.
el Jimador is Mexico's best-selling 100% agave tequila, and this art project gives it a chance to celebrate its roots while creatively solidifying its brand identity. Cultural authenticity is very important to millennial consumers, who tend to favor smaller, independent companies over big brand names, especially when it comes to food and drink.
Why This Trend Is Growing
- Cultural Authenticity
- Opportunity for brands to celebrate their roots and connect with millennial consumers by showcasing cultural authenticity.
- Whimsical Art
- Opportunity for collaborations between brands and artists to create playful and eye-catching art pieces that engage consumers.
- Social Media Contests
- Opportunity to utilize social media platforms to host contests and challenges that drive engagement and create brand awareness.
Industries Being Reshaped
- Alcohol
- Opportunity for alcohol brands to promote their products through artistic collaborations, embracing cultural celebrations like the Day of the Dead.
- Art
- Opportunity for artists to collaborate with brands, creating unique and visually appealing art pieces that can be used as promotional items and prizes.
- Marketing and Advertising
- Opportunity for marketing and advertising agencies to develop creative campaigns incorporating art, cultural authenticity, and social media engagement.
