At first the El Diario Newspaper campaign may seem like a series of ads for an eye company. In a way, it is. Such news outlets act as eyes and ears for the public and if their senses aren't up to par, what they report can become more biased than usual. This company assures its readers that what they read adheres to an 'undistorted truth,' as stated in the tag line.
Conceived and executed by the DDB ad agency branch based in Bolivia, the El Diario Newspaper campaign was art directed by Moisés Calzada with creative direction by Henry Medina. It depicts an eyeball with an image of Messi, Kim-Jong-Un and Pope Francisco I both residing inside and projected outside. The same size, the images illustrate the tag line's message.
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