Kodak Showcases Its Updated Ektachrome Film for New Phototgraphers
Justin Lam — June 6, 2018 — Tech
References: petapixel & digitaltrends
Digital cameras may be the norm for photographers now, but Kodak is still supporting analog shooters with its upcoming Ektachrome film. Development on the film has been going on for over a year and the film is said to be made of a very complex formula with over 80 ingredients. The Ektachrome film was first unveiled at CES in January 2017 and although early examples of the film's quality have been shown, Kodak has yet to announce a release date for this film.
The film itself has been noted for its “extremely fine grain, clean colors, great tones and contrasts," and carries a storied history. The previous Ektachrome film produced by Kodak was used extensively by National Geographic magazine for over several decades.
Image Credit: Kodak
The film itself has been noted for its “extremely fine grain, clean colors, great tones and contrasts," and carries a storied history. The previous Ektachrome film produced by Kodak was used extensively by National Geographic magazine for over several decades.
Image Credit: Kodak
Trend Themes
1. Analog Photography - Kodak's updated Ektachrome film supports analog photography and presents an opportunity to disrupt the digital photography market by offering unique and high-quality features for photographers.
2. Niche Market - The revival of classic camera film offers a niche opportunity for Kodak to target a specific audience of analog photography enthusiasts and capitalize on their demand for unique and authentic photographic experiences.
3. Sustainable Photography - The trend of using classic camera films instead of digital cameras presents an opportunity for Kodak and other film companies to tap into the growing demand for more environmentally-friendly photography practices and offer sustainable alternatives.
Industry Implications
1. Photography - Kodak's updated Ektachrome film offers the photography industry an opportunity to revitalize an old but still popular photo medium and potentially disrupt the heavily digitized photographic industry.
2. Entertainment - The renewed interest in analog photography among a certain audience creates potential opportunities for the entertainment industry to feature and showcase unique and authentic photographic experiences on film.
3. Manufacturing - The complex formula and development process used in creating the new Ektachrome film presents an opportunity for manufacturers to innovate and collaborate with Kodak in creating new high-quality analog photographic products.
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