The EIS.de Campaign Alludes to a Woman's Private Parts
Meghan Young — October 25, 2014 — Naughty
References: eis.de & designtaxi
The EIS.de ad campaign is not something that is meant for all eyes. After all, EIS.de is a Germany online sex shop filled with sex toys for adults who want love to experiment or simply want to spice things up in the bedroom. Yet often that costs a pretty penny. The EIS.de website makes things a lot more affordable and promotes this in an appropriately naughty way.
Tapping Jung von Matt, an ad agency based in Hamburg, Germany, the EIS.de campaign takes on a questionable appearance. It features a pink wallet and 10 euro bill that is opened in a way to look like a vagina. It reads, "Make love for less." The EIS.de campaign will definitely capture the attention of prospective shoppers.
Tapping Jung von Matt, an ad agency based in Hamburg, Germany, the EIS.de campaign takes on a questionable appearance. It features a pink wallet and 10 euro bill that is opened in a way to look like a vagina. It reads, "Make love for less." The EIS.de campaign will definitely capture the attention of prospective shoppers.
Trend Themes
1. Provocative Advertising - Brands using provocative advertising to capture the attention of potential customers.
2. Affordable Sex Toys - Online sex shops promoting affordable sex toys for experimentation and novelty.
3. Sex-positive Marketing - Marketing that takes a sex-positive approach to promoting adult products and services.
Industry Implications
1. Adult Entertainment - Companies in the adult entertainment industry are embracing provocative marketing tactics to stand out in the crowded marketplace.
2. E-commerce - Online retailers such as sex shops are leveraging innovative marketing campaigns to promote their affordable products to consumers.
3. Advertising and Marketing - Advertising and marketing industries are being disrupted by brands and companies seeking attention with provocative campaigns.
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