The EIS.de ad campaign is not something that is meant for all eyes. After all, EIS.de is a Germany online sex shop filled with sex toys for adults who want love to experiment or simply want to spice things up in the bedroom. Yet often that costs a pretty penny. The EIS.de website makes things a lot more affordable and promotes this in an appropriately naughty way.
Tapping Jung von Matt, an ad agency based in Hamburg, Germany, the EIS.de campaign takes on a questionable appearance. It features a pink wallet and 10 euro bill that is opened in a way to look like a vagina. It reads, "Make love for less." The EIS.de campaign will definitely capture the attention of prospective shoppers.
Key Themes Behind This Trend
- Provocative Advertising
- Brands using provocative advertising to capture the attention of potential customers.
- Affordable Sex Toys
- Online sex shops promoting affordable sex toys for experimentation and novelty.
- Sex-positive Marketing
- Marketing that takes a sex-positive approach to promoting adult products and services.
Where This Applies
- Adult Entertainment
- Companies in the adult entertainment industry are embracing provocative marketing tactics to stand out in the crowded marketplace.
- E-commerce
- Online retailers such as sex shops are leveraging innovative marketing campaigns to promote their affordable products to consumers.
- Advertising and Marketing
- Advertising and marketing industries are being disrupted by brands and companies seeking attention with provocative campaigns.
