Decadent Animal-Free Macarons

The Chantal Guillon x EVERY EggWhite Macaron Reinvents a Treat

In the world's transition to the use of animal-free proteins, the Chantal Guillon x EVERY EggWhite macaron exemplifies how beloved ingredients like egg whites can be replaced without compromise. Described as "one of the crown jewels of the food industry," traditional egg whites are replaced in this dessert recipe with animal-free EVERY EggWhites, which rely on precision fermentation; this yields a result that provides all the functionality of egg whites but requires no factory farms and less water, land and greenhouse gas emissions.

The macarons are coming to select Chantal Guillon locations and third-party delivery partners and they will provide a taste of the first-ever animal-free macaron made with EVERY EggWhite. The macarons can be experienced in fan-favorite flavors like Earl Grey, passionfruit, pistachio, strawberry, Tahitian vanilla and dark chocolate.

Animal-free Desserts
Replacing beloved ingredients with animal-free alternatives to create traditional desserts without compromising taste and texture.
Precision Fermentation
Using precision fermentation to develop animal-free proteins that require less resources and emit fewer greenhouse gases, leading to more environmentally friendly food production.
Plant-based Alternatives
Exploring the development of plant-based alternatives to traditional food ingredients to offer more sustainable and healthy options for consumers.

Industries Being Reshaped

Food and Beverage
Creating animal-free proteins that could enable food and beverage companies to offer more sustainable and environmentally friendly options to consumers.
Agriculture
Researching and developing techniques to produce animal-free proteins that require less land, water and release fewer greenhouse gases, leading to environmentally friendly agriculture.
Packaging Industry
Providing environmentally friendly packaging options for animal-free desserts to reduce the carbon footprint of the food production industry.
SCORE
1.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 15%
Activity 11%
Freshness 12%