For more than 25 years, Shipley Do-Nuts has sold kolaches—light, fluffy yeast dough with fillings—and the brand's new Egg & Cheese kolaches bring the savory pastries to the breakfast category. Available in Egg & Cheese; Egg, Cheese & Sausage; and Egg, Cheese, Sausage & Jalapeno, these breakfast kolaches can be savored for a limited time.
"Breakfast has always been a strong suit for us, and with Gen Z, demand is only growing. Our new kolaches check a lot of boxes for them—they are hot, protein-filled, affordable and easy to eat on the go," said Shipley Do-Nuts CEO Flynn Dekker, "Our new Egg & Cheese kolaches have tested off the charts with consumers. After soft-launching the new products in select stores, Shipley Do-Nuts saw sales that exceeded expectations and inspired more ways to introduce kolaches to consumers.
What Makes This Trend Stand Out
- Savory Breakfast Pastries
- The growing popularity of savory breakfast pastries presents an opportunity to diversify traditional sweet pastry offerings.
- Gen Z Breakfast Preferences
- Harnessing the preferences of Gen Z for portable, protein-rich breakfast solutions can drive innovation in breakfast product lines.
- Limited-time Menu Items
- Offering items for a limited time can create urgency and boost sales through exclusivity and novelty.
Sectors Adopting This
- Bakery Industry
- Introducing breakfast-specific pastries such as egg and cheese kolaches can attract new customer segments to bakeries.
- Fast Food Industry
- Fast food chains can capitalize on the convenience and portability of savory breakfast items to capture morning commuters.
- Food Manufacturing
- Developing pre-packaged savory breakfast pastries provides an opportunity for food manufacturers to meet the growing on-the-go breakfast demand.
