The EFFEN Pride 365 Vodka is an 80 proof spirit with an artful Pride-themed label that supports the non-profit organization Allies in Arts. The classic vodka has a smooth taste and gentle finish that averts the alcohol aftertaste. The EFFEN Pride 365 Vodka is sold in 750mL and 1L bottles which are decorated with a colorful Pride-themed graphic. The bottle's artwork, designed by queer street muralist Sam Kirk, depicts a collection of diverse individuals celebrating their identities.
1$ from the production of each bottle of EFFEN Pride 365 Vodka goes toward Allies in Arts. The organization empowers and supports queer, womxn, and BIPOC artists in order to increase their representation in the industry. The EFFEN Pride 365 Vodka is linked with the brand's customized Spotify pride-themed playlist which can be found on its site.
Image Credit: EFFEN Vodka
Key Themes Behind This Trend
- Pride-themed Alcoholic Beverages
- Creating alcoholic beverage products with visually stunning Pride-themed designs to support LGBTQ+ organizations and charities.
- Social Responsibility in the Liquor Industry
- 100% of the proceeds/spending for production or manufacturing of socially responsible alcoholic beverages are allocated for charities or organizations.
- Support for Underrepresented Artists in the Industry
- Empowering and supporting artists and creators to increase their representation, specifically queer, womxn, and BIPOC, by allocating proceeds from sales of products to their organizations.
Where This Applies
- Alcoholic Beverages Industry
- Investing in artistic collaborations in the industry and allocating proceeds to socially responsible charities and organizations.
- Non-profit Organization Industry
- Partnerships with the liquor industry to invest proceeds into promoting and supporting representation of underrepresented artists.
- Creative Design Industry
- Creating visually stunning designs for alcoholic beverage packaging for product differentiation and to support social causes and charitable organizations.
